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A supply-side platform (SSP) helps publishers turn ad performance data into revenue growth. By unifying per-impression signals, real-time auction intelligence, and RPM/CPM trends, teams can tune price floors, header bidding setups, and viewability. AI-driven analytics identify bidding concentration patterns, the effects of latency, and high-value segments to maximize yield across formats in 2025. https://www.phenomena.org/the-complete-guide-to-supply-side-platforms-how-publishers-maximize-ad-revenue-in-2025/ - https://www.phenomena.org/the-complete-guide-to-supply-side-platforms-how-publishers-maximize-ad-revenue-in-2025/ - https://www.phenomena.org/the-complete-guide-to-supply-side-platforms-how-publishers-maximize-ad-revenue-in-2025/